Real Change versus Rainbow Capitalism

It’s June and you know what that means. Several brands are going to change their avatars from their normal avatar to some rainbow or pride-flavoured theme. This is going to go on for the next month… and we’re not going to take part. Why? This isn’t real change, it’s rainbow capitalism.

We want to be known for what we are for.

We want to be known for what we are for. If people don’t recognize Elysium Studios as an advocate for and a leader in LGBT rights, the answer isn’t to just change our avatar on social media. The answer is to work harder and do better. After all, we want to be known for what we are for and the only authentic way to do this is to actually be for these things.

There is no better example of the hypocrisy inherent in rainbow capitalism than YouTube. They’ve pretended to be pro-LGBT on their Twitter account while simultaneously threatening to remove the channels of trans creators.

Or worse, showing anti-gay and anti-trans ads on the videos of trans content creators:

We will be better.

We’re not going to change our avatar in an effort to try to portray ourselves as something we’re not. Instead, we’re going to live our values. Our ad network, Lyric, will be rolled out slowly and carefully so that we can weed out anti-LGBT content creators and advertisers through both human moderation and strict adherence to our D.B.A.A. policy. Our upcoming games store,, will not allow anti-LGBT content like Steam does.

We’re not going to pretend to be better. We’re not going to say we’re better. We’re going to be better. We want to be known for what we are for, and it is for this reason why we will act as though we are better.

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